It is not only true that without measurement you cannot gauge success, but it is also key that you have analytics in place from the outset so that you can benchamark (measure your current status) and base any digitalmarketing activity on your specific needs.

The good thing for you, the user/the client, is that analytics is now free! Google have built a world class tool that has no security issues or tracking discrepancies to confuse or worry you.

We don’t just condone Google Analytics - in fact we have a decade of experience of working with class leading solutions such as Site Catalyst, Omniture, NedStats, Coremetrics, Hitbox, Webtrends. We can install, configure; set up goals, reporting; define, assess, interrogate; and most importantly help you get value out of analytics - an often confused subject.