If It Doesn’t Spread It’s Dead
Henry Jenkins, the Director of the MIT Comparative Media Studies Program, has written an eight post serialisation of a white paper which was developed last year for the Convergence Culture Consortium on the topic of Spreadable media.
Luckily for us there’s an hour long video summary of the 8 posts, and it’s well worth a listen as it backs up Antony’s latest Connect post.
http://www.henryjenkins.org/2009/02/if_it_doesnt_spread_its_dead_p.html
ThinkSearch - a flexible group of freelancers offering competitive rates and a great depth of knowledge from a long history of delivering a diverse range of digital marketing solutions. Our team are skilled in many disciplines and retain close contact with their peers in agency land, on the client side, in the networks, and are often asked to consult on the biggest and most exciting projects out there in digital land.
