Simple Social Media
Social Media is a buzz word to describe a shift in communications that effects us all.
In the future everything we do will be social.
Right now we are living through a transitional phase where business is adapting to this new form of word of mouth marketing – Social Media.
To keep things simple here is the ThinkSearch approach to Social Media: ThinkSocial
ThinkSocial
To get started we need an initial phase to determine exactly what being ‘active’ in social media involves.
- Where are your customers? Deliverable: a narrative map of social networks relevant to you
- Who are the influencers? Deliverable: a list of websites and people who are important to you
- Which accounts? Deliverable: a list of social media accounts you will need to register
- Which monitoring tools? Deliverable: what you need to install, why, and how to use them
- What automation? Deliverable: advice on how to link everything up to maximise effect
The next step is to sit down and make a cup of tea and consider how we can feed the network by being useful to it:
- Listen to what is going on in those networks we identified
- Start to connect with those influencers
- Respond to interaction within your social accounts
- Keep an eye on your monitoring tools
- Try and reduce reliance on automation
Whether you are a big business with a team that needs to understand all this or a one man band we can provide the training and as much support as you need to make this transition a success, and ensure your interaction is authentic and your reputation successfully managed.
We think that the below graphic from Mike Arauz helps explain why it is important to build authentic relationships by using Social Media.
Whether you are getting set up in Social Media or already have a presence the next phase in your social existence is the best – this is where you get to play!
ThinkSocial’s collective creative experience really comes into play here. In our number are planners, project managers and creative geniuses who have worked on diverse Social Media projects from SME’s to multinational blue chip clients.
