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	<title>Think Search</title>
	<link>http://www.thinksearch.co.uk</link>
	<description>Online Marketing Made Simple</description>
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		<title>The Future of Advertising</title>
		<description><![CDATA[In a recent Guardian magazine article the CEO of Groupon, Andrew Mason, explains the success of his business model. In laymans terms the success of Groupon lies in it&#8217;s ability to breakdown the feeling of inertia in all of us when we see a special offer. All too often in the past we have the [...]]]></description>
		<link>http://www.thinksearch.co.uk/2011/06/14/the-future-of-advertising/</link>
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		<title>A guide to setting up your own blog</title>
		<description><![CDATA[This is a guest post by Tim Aldiss from aldissandmore.com I&#8217;ve done this so many times I thought I would document the process for the benefit of others! So here it is &#8211; my guide to setting up your own blog. What do I mean by this? Well firstly I&#8217;m not talking about an automated [...]]]></description>
		<link>http://www.thinksearch.co.uk/2011/06/12/a-guide-to-setting-up-your-own-blog/</link>
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		<title>Social CRM: The next big gold rush?</title>
		<description><![CDATA[Beyond dealing with my extended friends in my own network I have often wondered what the best way is for brands to deal with what they might call &#8216;friends&#8217; in their growing and presumably far more extensive and complex networks. So I&#8217;m sat here at the Technology for Marketing &#38; Advertising show about to witness [...]]]></description>
		<link>http://www.thinksearch.co.uk/2011/04/10/social-crm-the-next-big-gold-rush/</link>
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		<title>Blogging workshop template</title>
		<description><![CDATA[Having created and delivered a blogging workshop to a client today I thought it a good idea to share with you the template of the slide deck. It&#8217;s based heavily on 2 sources: the Pro Blogger How to Blog post and Antony Mayfield&#8217;s Blogging for Business ebook. One of the key things to consider if [...]]]></description>
		<link>http://www.thinksearch.co.uk/2011/02/08/blogging-workshop-template/</link>
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		<title>Digital Strategy 2011</title>
		<description><![CDATA[This is a guest post by Tim Aldiss from his blog: aldissandmore.com &#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;- The start of a new year heralds a series of articles about predictions for digital trends 1, 2, 3 for the year ahead, but instead I thought I would summarise where I believe we are after the year gone by. It&#8217;s all too easy to [...]]]></description>
		<link>http://www.thinksearch.co.uk/2011/01/30/digital-strategy-2011/</link>
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		<title>Search vs Social Media</title>
		<description><![CDATA[It is a momentous day in digital marketing. As tracked by Experian Hitwise traffic to UK websites from their Social Media category is higher than traffic from the Search Engines category. However what Hitwise don&#8217;t explain in the blog post is that they measure traffic in a very different way from what you might expect [...]]]></description>
		<link>http://www.thinksearch.co.uk/2010/06/08/search-vs-social-media/</link>
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		<title>Reclaim your Facebook content</title>
		<description><![CDATA[I&#8217;ve worked on several Social Media campaigns that have naturally gravitated towards Facebook as a popular social platform that affords familiar sharing functionality and presents the lowest barrier to entry i.e. everyones already on it. There are a lot of annoying things about Facebook, but the thing that&#8217;s been getting to me most (yes more [...]]]></description>
		<link>http://www.thinksearch.co.uk/2010/06/03/reclaim-your-facebook-content/</link>
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		<title>Tesco to offer API to developers</title>
		<description><![CDATA[Amazing news &#8211;  Tesco have decided to offer it&#8217;s online shopping API to developers to develop what they will with their database and their product inventory. In a very forward thinking, future-gazing move the supermarket giant are embracing Web 2.0 and opening up it&#8217;s doors to allow it&#8217;s data to be used elsewhere around the [...]]]></description>
		<link>http://www.thinksearch.co.uk/2009/07/14/tesco-to-offer-api-to-developers/</link>
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		<title>Google Ad Planner and stories from numbers</title>
		<description><![CDATA[Avinash Kaushik, Google&#8217;s Analytics Evangelist, always says your homepage is not a golden door through which all your visitors will pass. And he&#8217;s right. Search engines have flipped the funnel. Every page that drives traffic is a landing page. But just because Google ignores your homepage doesn&#8217;t mean you can&#8217;t optimize the performance of your lower level [...]]]></description>
		<link>http://www.thinksearch.co.uk/2009/07/07/google-ad-planner-and-stories-from-numbers/</link>
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		<title>If It Doesn&#8217;t Spread It&#8217;s Dead</title>
		<description><![CDATA[Henry Jenkins, the Director of the MIT Comparative Media Studies Program, has written an eight post serialisation of a white paper which was developed last year for the Convergence Culture Consortium on the topic of Spreadable media. Luckily for us there’s an hour long video summary of the 8 posts, and it’s well worth a listen as [...]]]></description>
		<link>http://www.thinksearch.co.uk/2009/06/26/if-it-doesnt-spread-its-dead/</link>
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