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	<title>Think Search</title>
	<link>http://www.thinksearch.co.uk</link>
	<description>Online Marketing Made Simple</description>
	<lastBuildDate>Tue, 08 Jun 2010 21:19:58 +0000</lastBuildDate>
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		<title>Search vs Social Media</title>
		<description><![CDATA[It is a momentous day in digital marketing.
As tracked by Experian Hitwise traffic to UK websites from their Social Media category is higher than traffic from the Search Engines category.

However what Hitwise don&#8217;t explain in the blog post is that they measure traffic in a very different way from what you might expect from an [...]]]></description>
		<link>http://www.thinksearch.co.uk/2010/06/08/search-vs-social-media/</link>
			</item>
	<item>
		<title>Reclaim your Facebook content</title>
		<description><![CDATA[I&#8217;ve worked on several Social Media campaigns that have naturally gravitated towards Facebook as a popular social platform that affords familiar sharing functionality and presents the lowest barrier to entry i.e. everyones already on it.
There are a lot of annoying things about Facebook, but the thing that&#8217;s been getting to me most (yes more than [...]]]></description>
		<link>http://www.thinksearch.co.uk/2010/06/03/reclaim-your-facebook-content/</link>
			</item>
	<item>
		<title>Tesco to offer API to developers</title>
		<description><![CDATA[
Amazing news &#8211;  Tesco have decided to offer it&#8217;s online shopping API to developers to develop what they will with their database and their product inventory.
In a very forward thinking, future-gazing move the supermarket giant are embracing Web 2.0 and opening up it&#8217;s doors to allow it&#8217;s data to be used elsewhere around the web [...]]]></description>
		<link>http://www.thinksearch.co.uk/2009/07/14/tesco-to-offer-api-to-developers/</link>
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		<title>Google Ad Planner and stories from numbers</title>
		<description><![CDATA[Avinash Kaushik, Google&#8217;s Analytics Evangelist, always says your homepage is not a golden door through which all your visitors will pass. And he&#8217;s right. Search engines have flipped the funnel. Every page that drives traffic is a landing page. But just because Google ignores your homepage doesn&#8217;t mean you can&#8217;t optimize the performance of your lower level [...]]]></description>
		<link>http://www.thinksearch.co.uk/2009/07/07/google-ad-planner-and-stories-from-numbers/</link>
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		<title>If It Doesn&#8217;t Spread It&#8217;s Dead</title>
		<description><![CDATA[Henry Jenkins, the Director of the MIT Comparative Media Studies Program, has written an eight post serialisation of a white paper which was developed last year for the Convergence Culture Consortium on the topic of Spreadable media.
Luckily for us there’s an hour long video summary of the 8 posts, and it’s well worth a listen as it [...]]]></description>
		<link>http://www.thinksearch.co.uk/2009/06/26/if-it-doesnt-spread-its-dead/</link>
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		<title>Sing-along-Friday: The Day The Media Died</title>
		<description><![CDATA[





		
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]]></description>
		<link>http://www.thinksearch.co.uk/2009/06/26/sing-along-friday-the-day-the-media-died/</link>
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		<title>SME&#8217;s &#8211; don&#8217;t be fooled by SEO link networks</title>
		<description><![CDATA[Over the last couple of weeks, I have noticed that there seems to be a lot of companies offering low budget SEO work that use graphs like this to explain the powerful results of SEO:
What a graph.
Two companies I have looked at recently are Local Web Ring &#8211; a &#8216;local&#8217; link network associated with a [...]]]></description>
		<link>http://www.thinksearch.co.uk/2009/06/26/seo-for-sme-just-make-a-link-network/</link>
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		<title>New kid on the block: Google Squared</title>
		<description><![CDATA[Wow Google have some cool tools in dev! As well as the (below) aforementioned Google Wave Google Sqaured looks like a really clever new way of co-ordinating info from search. In fact it sits nicely against Wolfram Alpha&#8217;s mathematical based results format presenting data in a more creative/visual type way.
Have a read of what James [...]]]></description>
		<link>http://www.thinksearch.co.uk/2009/06/12/new-kid-on-the-block-google-squared/</link>
			</item>
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		<title>Say hello to Google Wave</title>
		<description><![CDATA[
Google Wave is a new tool for communication and collaboration on the web, coming  later this year.
Interesting&#8230; I mean the timing is interesting&#8230; I&#8217;m sure any tool launched by Google in the web 2.0 era will be awesome (with this much fanfare &#62; there are 1990 linked Google news articles to the original Reuters [...]]]></description>
		<link>http://www.thinksearch.co.uk/2009/06/12/say-hello-to-google-wave/</link>
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		<title>GoCompare ranking penalty (again!)</title>
		<description><![CDATA[Isn&#8217;t it great when the authorities in your field pick up on something that used to be such a hot topic within a much smaller community. I remember the last time round (must have only been a year and a half ago) when GoCompare incurred their last ranking penalty that it was only really picked [...]]]></description>
		<link>http://www.thinksearch.co.uk/2009/04/23/gocompare-ranking-penalty-again/</link>
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