http://www.thinksearch.co.uk Online Marketing Made Simple Tue, 14 Jul 2009 12:53:23 +0000 http://backend.userland.com/rss092 en Amazing news -  Tesco have decided to offer it's online shopping API to developers to develop what they will with their database and their product inventory. In a very forward thinking, future-gazing move the supermarket giant are embracing Web 2.0 and opening up it's doors to allow it's data to be ... http://www.thinksearch.co.uk/2009/07/14/tesco-to-offer-api-to-developers/ Avinash Kaushik, Google's Analytics Evangelist, always says your homepage is not a golden door through which all your visitors will pass. And he's right. Search engines have flipped the funnel. Every page that drives traffic is a landing page. But just because Google ignores your homepage doesn't mean you can't optimize the ... http://www.thinksearch.co.uk/2009/07/07/google-ad-planner-and-stories-from-numbers/ Henry Jenkins, the Director of the MIT Comparative Media Studies Program, has written an eight post serialisation of a white paper which was developed last year for the Convergence Culture Consortium on the topic of Spreadable media. Luckily for us there’s an hour long video summary of the 8 posts, and it’s well ... http://www.thinksearch.co.uk/2009/06/26/if-it-doesnt-spread-its-dead/ http://www.thinksearch.co.uk/2009/06/26/sing-along-friday-the-day-the-media-died/ Over the last couple of weeks, I have noticed that there seems to be a lot of companies offering low budget SEO work that use graphs like this to explain the powerful results of SEO: What a graph. Two companies I have looked at recently are Local Web Ring - a 'local' ... http://www.thinksearch.co.uk/2009/06/26/seo-for-sme-just-make-a-link-network/ Wow Google have some cool tools in dev! As well as the (below) aforementioned Google Wave Google Sqaured looks like a really clever new way of co-ordinating info from search. In fact it sits nicely against Wolfram Alpha's mathematical based results format presenting data in a more creative/visual type way. Have ... http://www.thinksearch.co.uk/2009/06/12/new-kid-on-the-block-google-squared/ Google Wave is a new tool for communication and collaboration on the web, coming later this year. Interesting... I mean the timing is interesting... I'm sure any tool launched by Google in the web 2.0 era will be awesome (with this much fanfare > there are 1990 linked Google news ... http://www.thinksearch.co.uk/2009/06/12/say-hello-to-google-wave/ Isn't it great when the authorities in your field pick up on something that used to be such a hot topic within a much smaller community. I remember the last time round (must have only been a year and a half ago) when GoCompare incurred their last ranking penalty that ... http://www.thinksearch.co.uk/2009/04/23/gocompare-ranking-penalty-again/ Nielson Online have just released stats that show the reach of social networking is now greater than that of email! Extraordinary indeed, but what is slightly confused is that the metric doesn’t actually suggest that social media has overtaken email as a form of communication. (Report embedded over here at ... http://www.thinksearch.co.uk/2009/03/03/social-networking-has-overtaken-email/