Think Search » Content http://www.thinksearch.co.uk Online Marketing Made Simple Tue, 14 Jun 2011 15:02:52 +0000 en hourly 1 http://wordpress.org/?v=3.1.3 If It Doesn’t Spread It’s Dead http://www.thinksearch.co.uk/2009/06/26/if-it-doesnt-spread-its-dead/ http://www.thinksearch.co.uk/2009/06/26/if-it-doesnt-spread-its-dead/#comments Fri, 26 Jun 2009 14:51:58 +0000 Administrator http://www.thinksearch.co.uk/?p=263 Henry Jenkins, the Director of the MIT Comparative Media Studies Program, has written an eight post serialisation of a white paper which was developed last year for the Convergence Culture Consortium on the topic of Spreadable media.

Luckily for us there’s an hour long video summary of the 8 posts, and it’s well worth a listen as it backs up Antony’s latest Connect post.

http://www.henryjenkins.org/2009/02/if_it_doesnt_spread_its_dead_p.html

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